Since 2016, Give Green Day has unified hundreds of thousands of Spartans and friends around the globe, channeling their collective enthusiasm into one great cause: supporting students and programs at MSU.
This year, nobody did enthusiasm quite like the Atlanta chapter of the MSU Black Alumni Club (MSUBA).
Encouraged by each other, and by the prospect of winning matching gift challenges to add to their total dollars raised, chapter members made multiple gifts throughout the day, raising more than $11,000 to support their chapter’s scholarship—exceeding their goal of $1855 by more than 500 percent!
How did they do it? Chapter president Sylvia Burley-Shields credits their success to teamwork and lots of advance planning. “We held a Give Green Day ‘pep rally’ on Instagram the day before,” she says. “On the day-of, we worked together throughout the day to share Give Green Day messaging and give during peak times when the university was matching funds.”
The opportunity to boost the chapter’s newly established endowment was motivation enough for longtime member Lori Medley, who made four gifts to the fund, and was proud to support her alma mater from afar.
“Being part of a dynamic local chapter requires you to lead by example,” Lori says. “Since we aren’t physically present in East Lansing, it’s even more important that we make an impact financially. Donating on Give Green Day offered the platform needed to make that support known.”
Devon Barrett, '11
